IHA WIO: Experiencing Staffing Challenges in the midst of COVID-19?

Jackie Pappalardi and Lisa Volk in Clinical & Quality

We received the bulletin below from the Iroquois Healthcare Association Workforce Investment Organization:

These are challenging times, and we are in a war against an invisible enemy. The coronavirus is attacking New York’s healthcare delivery system, and long-term-care organizations across the state are on the front lines of this crisis. 

In addition to shortages of supplies and equipment, as well as rapidly changing clinical guidance, organizations—like yours—are faced with growing concerns related to staffing and the future supply of an adequate workforce. 

That is why IHA WIO is relaunching the Caring Gene® in our new Call to Care campaign, a multimedia effort to recruit individuals to both clinical and nonclinical roles within long-term-care organizations across the state. 

The campaign will be launching on social and digital platforms within the coming days, and we’re seeking your participation so that potential candidates can find training and/or employment opportunities at organizations like yours - all as part of our WIO offerings. 

In order to participate: 

  • We will periodically ask you to respond to surveys and provide IHA WIO with Google Analytics data in exchange for listing your long-term-care organization on www.caringgene.org. We ask that you provide us this data when requested so that we are able to make adjustments to the campaign to improve our ability to supply you with qualified job and training candidates. This data will also be shared with the New York State Department of Health. 
  • You may wish to add the Caring Gene® to your organization's job application as a means of tracking individuals through the campaign.
  • We encourage you to share our digital assets on your own social media pages, and to capitalize and leverage the Caring Gene® in your own recruitment efforts! Follow us on Facebook, Twitter, LinkedIn and YouTube and share our Caring Gene® content. Use the Caring Gene® in:
    • Internal & external newsletter articles
    • Staff & recruitment emails
    • Social media posts
    • Job fair collateral 

This is your Call to Care. 

Please direct any questions or comments about the Caring Gene® campaign to the IHA WIO team at ihawio@iroquois.org.


Jackie Pappalardi, RN, BSN
Executive Director
518-462-4800 x16

Lisa Volk, RN, B.P.S., LNHA
Director, Clinical & Quality Services
518-462-4800 x15