AHCA/NCAL Media Campaign Initiative

Esq. Stephen B. Hanse in From the President

AHCA/NCAL is recommending an advertising campaign in an effort to bolster the reputation of our industry among targeted sectors and the general public. To that end, AHCA/NCAL is proposing a $10 per bed assessment in both 2020 and 2021 to pay for approximately two-thirds of the costs of its proposed two-year $15M initiative. Please find the attached media campaign documents providing greater detail on the AHCA/NCAL advertising initiative. 


Stephen B. Hanse, Esq.
President & CEO
518-462-4800 x11